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李京盛:周播模式值得倡导 网剧应关注现实
2018-05-28 09:40 新浪娱乐
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李京盛认为周播模式在中国值得大力提倡。周播剧集需要更精彩的故事才能吸引人,因此有助于提升中国电视剧的内容质量。

李京盛发言 李京盛发言
众专家合影 众专家合影

  新浪娱乐讯 古装剧 《凤囚凰》播出一半,全网播放量达35亿,话题阅读量达21亿,讨论量174.3万。卫视方面,《凤囚凰》单日收视率保持0.6%-0.8%之间。3月23日,由爱奇艺和湖南卫视、欢娱影视主办的“创新与求变——从《凤囚凰》看台网互动背景下中国周播剧的探索与发展”专家研讨会在北京召开。与会专家认为,作为一部周播剧,《凤囚凰》所取得的成绩,密切的台网联动在其中发挥着作用。

  中国广播电影电视社会组织联合会副会长李京盛从网台互动、周播剧模式与网络剧三大方面简要分析了《凤囚凰》带来的思考。李京盛认为周播模式在中国值得大力提倡。周播剧集需要更精彩的故事才能吸引人,因此有助于提升中国电视剧的内容质量。此外,李京盛认为网络剧的创作需要强调现实题材为主的创作导向,关注现实,表达当今,题材应该更丰富。

  中央戏剧学院电影电视系教授路海波认为,周播剧需要成功,必须要有好的情节、强的故事和美的画面。面对IP剧本与原创剧本的区别,路海波也强调了周播剧需要两者并举,挖掘人才,创作真正优质的内容。

  中国传媒大学传媒心理研究所副教授陈锐认为,周播剧需要从立项起初就考虑剧集定位,从剧情设置、话题营销等方面找到更为合适的发展模式。同时,他强调了周播剧的在两集之间的预告期、发酵期应该合理利用空挡,台网联动,利用网络播出数据、热播节点配合电视营销宣传,形成互动营销。此外,陈锐教授强调了在台网融合背景下受众收看场景的不同,所产生的收看心理也不同,因此,周播剧也可以采用试映等方式预估效果来剪辑剧情,以取得更佳的效果。

  爱奇艺副总裁陈潇谈及良好的IP在周播剧中的重要作用,表示目前最为热门的网络剧类型是古装、幻想、悬疑题材,网台联动又是其中最好的播出形式。

  最后,中国网络视听节目服务协会常务副秘书长周结总结了会议观点,认为网络剧与电视剧的管理、标准终将趋于一致。同时,他认为网络剧对于年轻人的影响十分巨大,一方面为年轻导演、演员提供了成长机会,另一方面传递了价值观与文化。

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